Is SEO Still Relevant in 2024? 

 

As forces like Google algorithm changes and artificial intelligence have shaped the landscape, the SEO techniques that worked even a few years ago will no longer cut the mustard today. 

You may have tried and failed to leverage your SEO strategies for growth. In your frustration, you might wonder whether SEO is the wrong thing to focus on in this second half of 2024. Is it even still relevant?

Yes, it is. In fact, SEO couldn’t be more relevant today. Over 60 percent of marketers in B2B rely on it for lead gen in 2024, while another 53.3 percent report that the entirety of their website traffic comes from organic searches. 

If you’re still feeling wishy-washy on SEO, you won’t be by the time you’re finished reading. Discover more about SEO’s relevancy in 2024 with some great information ahead. 

Here’s Why SEO Still Matters in 2024

 

While yes, the world of website ranking and Google algorithms continues to rapidly shift, now is no time to discard your SEO strategies. If they aren’t working for you, you should retool them, not abandon them altogether. 

Here are some very convincing reasons why SEO is still incredibly important in 2024.

Makes You More Visible 

Let’s start with the most basic but possibly the most important benefit. The reason millions of companies spend thousands of hours (and dollars) chipping away at their websites is so they will rank. 

A website that ranks highly for a specific keyword is more visible than one that doesn’t. The top spot on a SERP page will net you the most traffic. Even if you can’t get there, it’s still good to be somewhere on the first page. 

If you’re further down onto the second page, you’re practically invisible. Of four million searches on Google, only 0.63 percent of searchers bothered going to the second page. That says it all about the importance of SEO.

An invisible company will not get website traffic, leads, or as many opportunities at conversions. Your sales can slump, leaving you in a less than desirable position. 

Improves Your Credibility 

Every business wants the trust of its audience. While there are many ways to obtain it, such as testimonials and building long-term business relationships, you also can’t discount SEO on the quest to credibility. 

Google is very choosy about the sites it chooses to rank well. They must have quality backlinks, relevant keywords, and high-quality content. Consumers know that when they click on a website like that, they will have a safe, productive browsing experience.

Once you get into the results on the second or third page of the SERPs, it’s a little dicier to click. Most people won’t even bother, as you’ve learned. 

Better for the User Experience 

 

Another reason SEO is so relevant in 2024 is because it’s all about the user experience or UX. 

Creating a clear website architecture, publishing valuable content, prioritizing clear navigation, placing CTAs above the fold, designing for mobile, and placing importance on website loading speed is doubly beneficial. Sure, it pleases the search engine algorithms, your Google Bots and what have you.

More importantly, it provides an optimal browsing experience for first-time visitors and long-term customers alike. Your responsive web design looks great on all their devices, especially mobile ones. 

Your site loads fast, which keeps users around. After all, 83 percent of site visitors want a website to load in no more than three seconds. 

Altogether, your site looks and feels safe, and it’s easy to use. That makes people eager to come back for more, increasing your chance of conversion. 

Grows Organic Traffic

You’ll recall the stat from earlier in this article that mentioned that 53.3 percent of marketers who focus on SEO get all their organic traffic from it. Not half, not a quarter, but all of their traffic. 

Companies spend tens of thousands of dollars if not millions on advertising and marketing to attract paid and referral traffic. And that’s great, because it’s incredibly effective. 

The thing about organic traffic though is that it doesn’t cost a cent. I’m not saying SEO is free, but it is cost-effective.  

Converts Leads

SEO is also valuable from a lead conversion perspective. The healthy amount of organic traffic your site generates will have more people visiting your website than ever before. The high-quality content will keep them there. 

When you offer free resources in exchange for an email address, most visitors will be happy to do that. You’ve already proven the value of your content, so they’ll be hungry for more. 

At that point, once you have the lead’s email address and can add them to your email list, it’s all about nurturing and engaging with them to build the relationship and make the sale. 

Gives You a Competitive Edge

You have to keep your finger on the pulse of what your competitors are doing so you can stay one step ahead. Not every business uses SEO, even in 2024. By prioritizing it, you can ensure you increase your visibility compared to your competitors who aren’t using it. 

You’ll get more website traffic, leads, conversions, and sales than them, putting you in a better position. 

Helps Your Content Marketing Shine 

If you’re like most businesses, you’ve poured your figurative blood, sweat, and tears into your content marketing. Fortunately, SEO can amplify your efforts. 

Inserting relevant keywords into your content, such as in the meta description, alt data, and body content, will help your content rank higher. That earns you more clicks and hopefully conversions. 

Your content could go viral, or at least perform very healthily, thanks to SEO. Best of all, these kinds of amplification efforts don’t cost nearly as much money as advertising your content does. 

How Post Cheetah Can Help You Achieve Your SEO Goals 

 

SEO isn’t going anywhere. It continues to remain a high priority for smart businesses in 2024, and that will likely be the case for years to come. Discover how you can automate SEO tasks using the power of AI with Post Cheetah. We’ll make growing your SEO